5 Marketing Mistakes For Startups To Avoid

What Is Video Production? Learning to Write, Shoot and Edit Your Documentary What is video production ? In it’s most basic form, video production consists of writing, shooting and editing. That’s it. It’s that simple. You need a script to go by (or at least an outline). You need to shoot or otherwise produce images that move the script along and you have to edit those images together. What Is Video Production: Writing The Script You may think that producing a video documentary does not require a script. Sure, you can go out and shoot lots of footage and come back to the editing room and piece video clips together and create a coherent story. It’s a lot easier if you at least put together an outline of your film in advance. That outline is your script. The process of pre-production and writing a script often begins with asking questions such as, “Who should I interview?” “Where and when am I going to film?” “What style of shooting will I use?” “Wh...

Creating Eye -Catching Designs for Social Media Ads: The pay-to-play future of paid social media advertising on social platforms such as Facebook, Instagram, and Twitter is creating a bottleneck of advertising exposure to users. Long gone are the days of generic Facebook ads for foregone products or links to questionable websites. Today’s newsfeeds are littered with quality advertising from multi-millionaire dollar companies. The focus on creating eye-catching designs has become pivotal to leading consumers to your desired destination, not only through imagery but also video campaign. COMMON GOALS BETWEEN ADVERTISERS AND DESIGNERS Advertisers and designers utilize multiple methods of achieving the most effective paid social media campaigns. For paid social, the key concepts of commercial ad design remain constant: consistency with brand identity, flashy and eye-catching, and a showcasing of the product or idea. Unlike the days of yore with television and magaz...

Coming of Age – Social Media for the Early Stage Startup Social media can be a great entry point for early stage startups looking to build their community and gain exposure. However, as with much else in the entrepreneurial space, you need to keep it simple and be willing to constantly iterate. If you keep these advantages and pitfalls in mind, you can launch your first content quickly and start gauging the response. LAUNCHING SOCIAL CAMPAIGNS WITHOUT PRODUCT: Many startups are still refining their MVP. Others are operating within stealth until there is a case study compiled. Regardless, it is still necessary to broadcast your brand. In fact, it’s vital for gaining more funding and maintaining visibility within the local ecosystem. If your team is pre-product—for whatever reason—focus on the problem you’re solving and the people involved. The other elements will congeal as time goes on. For now, focus on the day-to-day and don’t be afraid to show both your grow...

5 Marketing Mistakes For Startups To Avoid Content marketing is said to be the most effective way to market your company or product and it’s not just for B2B companies.  More than 90% of companies are using content marketing.  It is said to be the future of marketing since it costs 62% less than traditional marketing and generates 3 times more leads. ( Source ) However, only slightly more than 20% of businesses say they are extremely or very successful with their content marketing. ( Source )  So what sets apart those who are extremely successful compared to those who aren’t?  Here are 5 mistakes I’ve seen that I want to share with you so you can become part of that 20 percent of successful businesses: Mistake #1:  Not having a documented strategy or goal This sounds like such a dumb mistake,  yet only about half of organizations  that are doing content marketing say they have a documented strategy.   This is the ...